Florence – Between Art of the Past and Modern Fashion

Florence is the city which gives and gave examples of art and beauty. The masterpieces now attracting millions of tourists are the witnesses of the ideas and the glories of the past, which were materialized in the works that are today unique beauties without time.

Florence is still master of beauty, just like during the Renaissance. This feature is exhibited not only in the art of the past but also in more modern forms of expressions, such as fashion. The most important and appreciated fashion brands established themselves in the Tuscan capital.

The one who was born and still lives in Florence inherits a sense of beauty that comes from the environment around him every day, the presence of places and monuments are characterized by a very high sense of aesthetics and attention: details and proportions represent a kind of ongoing training for the residents in this city. While living in Florence people unknowingly acquire the aesthetic sensibility which is not to be found in almost any other place in the world.

Today as in the past these places have inspired artists of all kinds, an inspiration which is also manifested in the fashion in which Florence has a very important tradition in the modern era.

Since the second half of 1900 the fashion houses of Florence have distinguished themselves nationally and internationally, to consacrate the Tuscan capital city as one of the most important Italian fashion city. Here the first fashion show was held February 12, 1951 by the Italian fashion pioneer Giovanni Battista Giorgini. Villa Torrigiani in Via dei Serragli was the location, the event was held in the presence of many international buyers, who on this occasion admired for the first time the style and elegance of the Made in Italy, which from the beginning poses as an alternative to the Parisian fashion just leading the way to the various current designers who currently continue to provide contributions to the fashion world.

Florence as all the major cities also has a specific area in which it focuses the world’s biggest names in fashion, together with other fashion boutiques Florentine. These activities are concentrated in the streets: Via Tornabuoni and Via della Vigna. These Florentine streets are in the city centre within walking distance from the most important monuments of the city.

Apart from the major fashion boutiques in Florence there are many shops which propose clothing and handmade accessories. According to the traditional tailoring and shoemaking methodology, these products are developed in order to have a own style, a customizable style according to the tastes and needs of the customer. They can be considered real pieces of the highest quality fashion art.

Optimize A Fashion Website For Your Target Audience

The US fashion e-commerce industry has maintained a steep growth curve over the last four years. In 2013, apparel and accessories sales accounted for 17 percent of the total retail e-commerce sales in the US, and by 2016, it is predicted to become a 73 billion dollar market. The total revenues from the US fashion e-tail sector are expected to reach 86 billion dollars in 2018.

If you want to secure a lion’s share of the pie in this fast-growing industry, you cannot neglect your online audience. No wonder, from industry bigwigs to small luxury brands, all types of virtual fashion houses are striving to optimize their stores for new generation consumers, who are social media savvy, and essentially look into various online channels for inspiration.

The ‘optimum’ formula

Website optimization is all about enhancing your visibility among your target audience. As far as fashion sites are concerned, the task becomes doubly challenging for marketers, as they need to have an eye for fashion and a deep knowledge of digital marketing trends to be able to push products in markets that seem to get altered every six months.

Search engine optimization (SEO) and social media marketing (SMM) are the two pillars of any fashion website optimization strategy. However, before delving deeper into the subject of fashion site optimization, it is important to keep the following aspects of this niche industry in mind:

• Fashion industry is seasonal
• Creating real-life experience is the key
• Trends change here regularly
• Fashion is in the eye of the beholder

Fashion SEO

As ironical as it may sound, 19th century author and poet Oscar Wilde’s famous statement – Fashion is a form of ugliness so intolerable that we have to alter it every six months – holds true even to this day, which is why fashion store optimization becomes an overwhelming task for SEO companies. It takes time for websites to achieve organic ranking on the search engine results (SERP) page. Sometimes, it may even take six months to feature in the SERP page. The reason: Fashion trends are extremely short-lived, and are guided by the seasonal needs, while SEO companies are expected to get your website rank on the SERP page in less than three months time. To be able to rank on the first page of leading search engines – Google, Yahoo and Bing – by winter this year, when people will actually start searching for such keywords, companies have to start their SEO works at least three months in advance.

Given the unique nature of the industry, fashion SEO typically involves the following strategies for any given apparel category:

• In depth analysis of trend data to be months ahead of the industry with their optimization activities
• A lot of brainstorming to zero in on the right keywords, with an ability to predict the coming season’s top silhouettes, colors and product types
• Target keywords that are season-specific such as ‘Fall-winter fashion’, ‘Milan Fashion Week 2015′ and so on.
• Reference to fashion color report provided by Panton, the expert in color standardization

Bring In Real Life Experience

Online shopping is different from buying things in a brick and mortar store. In a real store, we can see and feel fabrics for their color and texture, or try clothes to check their fit. Fashion e-shops need to simulate these effects to present your product as realistically as you can. Recommend combinations to create a personalized look. For instance, if you are dealing with shades and glares you can use the virtual try-on facility, offered by some stores specializing in eye wear. The embedded software allows you to create a short video of your face, and then see how your chosen frame looks on you.

Optimize With Social Media

Reaching out to customers on social sites such as Facebook, Twitter and Pinterest can lead to massive increases in brand loyalty as well as in sales. Take a leaf out of fashion stalwarts including Burberry, Zara and Victoria’s Secret, who are capitalizing on the 400 million Facebook users and more than 22 million Twitter users to create ripples in the cyber world.

Below are a few inspiring strategies that top social media marketing companies are employing to enhance the viability of fashion brands:

Tailor your message for different demographics: Luxury handbag brand Michael Kors’ Instagram page boasts a combination of luxe product and lifestyle shots, while its Pinterest albums include topics like ‘style icons,’ ‘Michael’s style tips,’ and ‘history of American style’.

Provide an interactive experience: Burberry, the luxury couture brand makes it a point to unveil their collection on Twitter and Instagram before hitting the runway.

Tell an inspiring story about your brand: Christian Dior tried this by creating a ‘Secret Garden – Versatille’ storyline, painting a luxurious picture of its new collection.

Use stunning visuals: Zara that boasts 9,000 fans across their social channels, places great emphasis on sharing rich images of their latest collections, especially on Pinterest.

Provide real time customer service: Jeans and casual wear bigwig, Levi Strauss has really mastered the art of providing customer service in real-time.

“The best color in the whole world is the one that looks good, on you!” This statement by holds particularly true of fashion e-commerce website optimization. An impeccable fashion sense is not about following the trends blindly, but about taking cues from them, and tweaking them according to your looks and comfort to make a unique style statement. When you are optimizing a fashion e-commerce store, make sure you offer uniquely personalized fashion solutions. Remember, there is no one-size-fit-all dress in this world!

How To Shop As A Fashion Buyer

Clothing stores of all levels are always full of the season’s latest fashions and these styles aren’t just automatically shipped to the stores from the factories. Fashion buyers have to decide what is going to be sold in their stores and they choose each individual piece themselves. Then they order the quantity and it’s delivered to their stores to be sold. So how do these buyers find all of these fabulous pieces for the stores you shop in?

Fashion buyers have a few different ways of coming across clothes for their stores. They can visit local designers if they’re the type that likes to carry high-end, limited clothing. Or they can order pieces from factory magazines and have large quantities shipped. What happens for most stores that are mid-level and not looking for mass or limited quantities, is that they attend apparel shows.

Apparel shows are conventions where fashion designers and buyers can meet in one place and make orders. It’s often times a one-stop-shop for fashion buyers to fill all of their stock by choosing from hundreds of vendors in one location. Fashion designers and distributors from around the world will fill convention centers with their clothing, either samples of a large quantity or the entire stock of a limited design, and buyers come from all over the country to order the latest trends and styles.

The latest trend in apparel shows is the Virtual Storefront an online version of a vendor’s collection. Buyers can go online and view the entire stock or just a special selection of what the vendor has to offer before they visit the show, giving them a chance to decide who they would like to visit. The Virtual Storefront also provides fabric information and pricing to make shopping faster and easier on the buyer who has hundreds of stores to visit in a matter of days.

Not everyone has access to this temporary shopping mall, in order to access apparel conventions a buyer has to go through a long list of certifications to be sure that they’re not just the everyday shopper looking for a bargain. Buyers have to supply things like a business license, imprinted business check, merchant credit card, personalized business identification and proof of possession of the actual retail store that the clothing will be sold in.

Buyers have to take their jobs very seriously because they are setting their stores up for success for the next season. They have to choose the next big fashion statement so that customers will buy out their stock and make room for the next season’s apparel show finds. The life of a fashion buyer is not as glamorous as it sounds, it is hard work. The fashion you wear today is the result of a fashion buyer’s research and time spent ordering clothes from a wide-range of suppliers.

Shop for a Living! Earn Your Degree in Fashion and Retail Management Online

The American fashion trades represent an industry with more than $200 billion in annual sales, and the trend is expected to continue as men’s and women’s apparel and accessories continue to sell as fast as new innovations are promoted. The NPD Group, a market research firm, reports that jeans sales for both men and women are off the hook. If you want to join the ranks of fashion and retail management professionals who keep the trends moving, this is a great time to advance your career.

From Researching Trends to Organizing Fashion Campaigns

Fashion and retail management pros work all along the chain of apparel sales, from measuring sales and documenting trends, to assisting in fashion line development, creating fashion campaigns, and organizing sales teams in large department store chains as well as small but profitable boutiques.

Merchandising and Marketing

Promotions managers typically have studied merchandising or marketing at accredited colleges and universities, or have taken online courses to learn the latest digital and print promotion retail avenues. A fashion retail management degree program can teach you how to create internet sales campaigns, direct mail, print promotions, television or radio ads, and how to negotiate retailing strategies with manufacturers, dealers, and distributors.

Team Management

You can learn how to manage a team of fashion sales reps, assigning quotas, territories, and customer relationships. No matter where you currently are in your fashion career, online certificate, associate, bachelor and master’s degree programs can enhance your education and help advance your career. You’ll learn how to forecast trends, take stock of your inventory, and create business plans that turn fabrics into profits.

Online Degree Opportunities

If you’re ready to pursue an opportunity in the field of fashion and retail management, you can begin today with a convenient online program from an accredited college or university to help you get on your way.

Whether you’re ready to earn your first degree or advance your education, accredited online colleges and universities offer programs online to help you reach your design career goals. Intended for those ready to improve their opportunities or change careers completely, the convenience of online learning can help you succeed.

Sandy Davis is a long-time educator who holds a Masters Degree in Education and currently teaches Online Communication Courses on the college level. She is also an executive for Accredited-Online-Colleges.com Accredited-Online-Colleges.com provides information on hundreds of Associates, Bachelors, Masters and PhD degrees offered online through accredited colleges and universities.

Party Wear Gowns: To Make A Fashion Statement

The party wear gowns are certainly the most popular western attire. If you love to wear western attires, then this outfit is surely the best to offer you awesome looks. You can wear this on a prom night, cocktail parties or even at evening parties.

The gowns are basically the long attires. These are certainly the best creation of the western designers. These are perfect to wear on the auspicious occasions. These are available in a plethora of designs and shades. The designers are crafting these in a specific range of patterns and shades in order to meet the diverse requirements of the buyers.

The fashion has influenced the designing pattern of these attires. Same is the case with the party wear gowns. The designers are using several mesmerizing color patterns in order to make their collections more appealing and charming. These are special outfits to wear at the party. So, wide range of colors is essentially very important.

Every party has a different fashion theme. In order to grab the attention of the crowd, it is mandatory to wear fashionable outfits that help you in standing out from the crowd. So, the designers are crafting their collections in the appealing color patterns. They are offering their collections in the multiple colors in order to meet the exact demands of the buyers. The designers are crafting their collections not only in a single pattern, but also in a multiple colors.

Another promising feature of the party wear gowns is the handmade embroidery designs. The designers are using this artwork extensively in order to give an appealing look to the collection. In the embroidery designs, the artists use decorative items like beads, sequins and stones. These motifs are widely used along the borders as well as on various other parts of the fabrics.

The party wear gowns are available in a wide array of clothing material. The leading brands as well as online stores are offering these in a comprehensive range of fabric like silk, cotton, linen, etc. The silk is certainly the preferred choice of the collection as it is a skin friendly fabric.

If you are looking for an impressive collection of party wear gowns, then you must shop these online. There are several advantages associated with this. The first and foremost advantage is that you don’t have to move from pillar to post in order to search the preferred collection. While shopping online, you can easily get the wide range with the single click of the mouse. Another advantage associated with this is that you can get the collection at discounted rates as various online stores are offering heavy discounts on their collection.

Fashion Rotates And Now It’s Time For Men’s Printed Shirts

Fashion is capricious in the truest sense. It keeps on changing to evolve into something better than before, something more appealing. Yet, one among all the other trends does not show any odds of fading away anytime soon. The trend of customized t-shirts, or as it is more commonly known – the trend of printed shirts or t-shirts. Printed t-shirts are highly popular among teens. Nevertheless, printed shirts for men are in most demand these days.

Of course, Hollywood celebs have been a great source of inspiration for people of different ages when it comes to picking customized shirts for themselves. But astoundingly, this craze among the cool dudes for these shirts seemingly has a strong hold over them. And the same is for a good reason. One among them is the creative bent in you that it piques. In each one of us, a creative side remains hidden that we need to bring to light.

Anything and everything from the shirt’s color to its pattern, from its design to the image it carries is customizable. All it requires from you is mentioning of your choice or specifications, and a shirt exactly as you envisaged is delivered at your doorstep. It is obvious for you to discover your hidden talent and conceive a shirt for your persona and style.

Printed shirts for men are easy to customize with the myriad of tools available with traditional outlets as well as online. Readymade designs are provided by some online sites; whereas some other sites also let you come up with your own picture which they print on your shirt as a design. In fact, you can upload just any image that you love or find worthy and get it printed on your shirt. If you love a quote by a great writer or personality, you can even get the same printed in the font style that you single out.

Put across a statement or design created by you and the retailer would even print that for you. Isn’t that exciting? And all this with the pattern, color, and fabric of shirt that you choose! Choose collared shirt or round-neck t-shirt, full-sleeved shirt or a half-sleeved one, the design does not get compromised with the shirt type. Not at all; even if you are not technically expert in terms of designing, you do not need to fret. Since, the online tools are available in abundance and do a tremendous job.

With customized or printed shirts, there comes another benefit of choosing from a wide assortment, literally. It has a pick for every kind of personality from simple and sober to sophisticated and stylish.

One thing that may concern anyone out there is the price of these t-shirts or shirts. And now that you have become accustomed to most of the advantages of these shirts, you must be relieved to know that they completely suit your pocket too. No matter how small a budget you may have, you will still find a custom t-shirt or shirt that meets your demands. Most of the sites do not take any shipping charges, which makes it easy for you to order them online.

Events are organized on a large scale these days in varied companies. Printed shirts for men as well as women can be best used to promote your brand or a product. For sure, people have eye on you when you are on your way to an important meeting or they look at you when you are in a party. What else would promote your business better than the logo or brand name printed on your shirt?

Basically, the fad of printed shirts is not something you follow. Rather, this is a hysteria that you create! Go for it.

How Does Men’s Fashion Impact a Job Interview?

The interview is, without a doubt, the time to make the very best first impression. Dressing up in a stylish formal men’s suit and looking professional is an impression that will last beyond the interview day. Remember that first impressions last. Here are the men’s fashion items that you need to consider when going on a job interview.

  • Formal Shirt

A long sleeve white cotton dress shirt is still the epitome of classic dressing. Although blue dress shirts are quite popular now, play it safe by sticking with white. Ensure that your shirt is clean and ironed. They may be circumstances in which you do not expect to remove your jacket but there’s always a chance that you might.

  • Men’s Suit

Wear a formal men’s suit to a job interview. If you don’t have a suit in your closet, go out and buy a good suit. You can never go wrong when buying a new suit because you can always wear it again on another occasion. A good quality wool suit will probably cost more; but if you buy a traditional version, it won’t go out of style and can last a lifetime with regular cleaning and maintenance.

  • Ties and Socks

Get a stylish traditional silk tie with some red or blue in it. Red is the colour of passion and blue is the colour of trust. Stay away from ties with large or unflattering stripes or ties featuring your favorite cartoon character. Stick to the basic colours when it comes to your socks. Socks should match each other and your suit.

  • Shoes and Accessories

Wing tips, formal dress shoes, or loafers will complete your look. Be sure to polish your shoes for a remarkable shine. Don’t over accessorize. A watch is enough. Carry a portfolio or notebook and never a back pack.

You may be applying for a “casual dress” job, but you should always dress up for the interview. The way you dress and look as you enter the room plays a major role in your first impression. A conservative approach with a dark-coloured men’s suit, a white shirt and tie is the safest approach to make a good impression.

The way you dress for an interview also conveys how you feeling about the company and the job you want. When you dress professionally, you convey an attitude of respect for the organization, the job and the hiring manager. To be successful you have to look the part.

Located in Johannesburg’s most iconic shopping institution, the Oriental Plaza, Abrams Stores is a family owned and managed business, specialising in high-end, exclusive branded wear for men and boys. Our philosophy is simple, and has been the driving force behind our success – we value quality, exclusivity and customer service above all else.